With their long-term investment approach, large ticket sizes, and market leadership roles, pension funds have the potential to be powerful drivers of positive economic, social, and environmental outcomes. Grasping the urgency of the climate crisis and social inequalities the world over, an increasing number of GSG’s affiliated network of National Advisory Boards (NABs) for Impact Investing are engaging with pension funds to raise awareness of the practices and opportunities afforded through impact investing. Through peer-led examples, this paper provides 30 examples sourced from 12 partners of how NABs and other market builders are engaging with pension funds to provide introductory information about the impact investment market. The paper is organised according to top-down and bottom-up strategies.